Bartending was among the many professions that women took on when the men were drafted to fight in World War II. However, when the soldiers returned home, they wanted to have their previous jobs, even successfully lobbying in some states for laws that prohibited women from bartending. These laws have since been repealed and female bartenders are becoming increasingly common in the once male-dominated profession. One reason Why Female Bartenders Are Becoming More Popular may be the fact that revelers, who are mostly men, prefer young, beautiful and sexy females to serve them their favorite drinks.
A few years ago, it’s only men who held bartending jobs in Las Vegas, but they have since been eclipsed by women. Young male bartenders still find work but they’re now a minority, with women now holding sixty percent of bartending jobs. The reason for this shift appears to be the changes that have taken place in Las Vegas. In the late 90s, the authorities attempted to promote the city as a family friendly destination but they failed in this attempt. A new advertising slogan was adopted, assuring customers that what happened in Vegas, stayed there.
• Beautiful, sexy women attract more customers
• What happens in Vegas stays in Vegas
• Women hold 60% of bartending jobs
Apart from the slogan, casinos added what is referred to as pleasure pits. Ultra-lounges, topless pools and nightclubs were also added, and all of them restricted access to the adults only. This sexy marketing strategy has been very successful, but its unintended effect is that the once revered profession of a male bartender has now been squashed. Even though Las Vegas has been selling sexy for a long time, there were distinct hierarchies. The women were supposed to be dancers or cocktail waitresses during shows. On the other hand, bartending was reserved for middle-aged men who were union members and proud to show off their skills.check their original website at http://www.topmedicalassistantschools.com/scholarships/.
• Adoption of sexy marketing
• Party areas were added
To continue explaining Why Female Bartenders Are Becoming More Popular was the fact that casinos were now being owned by blue-chip corporations that placed more focus on their brand. Hair and makeup was a new requirement for the women, and they were supposed to maintain a certain look. In fact, a woman was once fired because she refused to wear any makeup. She filed a lawsuit but was unsuccessful because the judge argued that this was a reasonable request because the men were supposed to shave and maintain short hair.• Corporations focused on their brand
Occasionally, a female was hired because she had expertise in bartending like the video below.
• Makeup became a requirement
• Women acquired bartending skills
• Making sure your hair was shampooed and rid of oil became common practice
• Curling your hair was encouraged although they didn’t have the best tools like a curling wand to help
Revelers trust their bartender more than they trust their shrink and another reason Why Female Bartenders Are Becoming More Popular is due to their gentle nature. Women are also professional and they have made huge strides in learning the skills required to be a bartender. Working late, long hours and dealing with sexually charged patrons does not seem to faze the new breed of female bartenders. Even though there is lack of any senior female staff in the front line to look up to and aspire to, there seems to be no stopping the proliferation of female bartenders.
But, in this modern time, which is a better job – bartending or xray technologist? Submit your answer on the comment section below.